The Jewish Federation Kicks Off Its Centennial With The Search For The Next Big Jewish Idea

Winner will Receive $100,000 to Bring Idea to Fruition

Los Angeles, CA (January 11, 2011) – This year marks the centennial anniversary for The Jewish Federation of Greater Los Angeles. The hub of L.A.’s Jewish community will celebrate 100 years with a focus on the future, kicking off the search for the Next Big Jewish Idea today at Celebrations of the Federation’s centennial today include: Jewish schools throughout Los Angeles will be singing happy birthday, in Hebrew, to the Federation; and in partnership with The Coffee Bean & Tea Leaf stores, the Federation is inviting the community to help fuel its next 100 years with a free small drink, with the purchase of another.

The search for The Next Big Jewish Idea provides a unique opportunity for individuals, businesses, non-profits, and organizations to submit their innovative ideas for programs that will strengthen and benefit the greater Los Angeles Jewish community. The winning idea will receive a grant of $100,000 and be incubated at The Jewish Federation to bring it to fruition.

“Our centennial year comes as we reinvent and revitalize our Federation to best serve the Jewish community of Los Angeles. In order to do this, we must be innovative in our work, as well incorporate new ways to reach and engage with our community so we can successfully ensure a strong Jewish future in Los Angeles, Israel and around the world for the next 100 years and beyond,” said Jay Sanderson, President of The Jewish Federation. “The search for the Next Big Jewish Idea is a great platform for sharing ideas and conversations between members of the community. That dialogue will help pave a bright Jewish future for all of us.”

To submit an idea, vote for one and receive more information about the Next Big Jewish Idea, go to In addition to the Website, the Next Big Jewish Idea Facebook page allows users to interact, help shape ideas and connect with one another.

Centennial highlights planned for 2011 include a number of community and virtual events and celebrations including the Federation’s Centennial Mission to Israel, which will mark the largest group to visit Israel at one time, a Night of 100 Shabbat Dinners and a Passover Afikoman Scavenger Hunt that will combine cutting edge mobile technology with visits to locations significant in L.A. Jewish history. Additionally, the Federation will be hosting community volunteer days throughout the year, with the first one Centennial Super Sunday, taking place on February 13th. Details are as follows:

  • Centennial Mission to Israel, October 23 – November 1 – The Federation is taking more than 1,000 Los Angeles community members to Israel, where they can explore their homeland, experience Federation-funded programs in action, and meet with leading Israeli decision-makers. Customized itineraries will match community members’ interests and three gala events will bring everyone to together in celebration of the L.A. Jewish community’s relationship with Israel.
  • Centennial Super Sunday – On February 13th, Centennial Super Sunday will be the Federation’s largest combined fundraising and community service day in its history. Beyond the outreach to the community for donations in support of its work, the Federation will be holding hands-on volunteering opportunities for individuals and families at a dozen sites throughout greater Los Angeles.
  • Historical Afikomen Search – The Federation will offer the community a new twist on the traditional Passover afikomen search, creating a scavenger hunt throughout Los Angeles where members will be able to explore historical and significant Jewish establishments that have been influential in the foundation of the Los Angeles Jewish community.
  • Night of 100 Shabbat Dinners – In May, community members will be hosting a night of 100 Shabbat dinners throughout Los Angeles, inviting other community members into their home in a community-wide celebration of the Federation’s centennial.

About The Jewish Federation of Greater Los Angeles:
Based on Jewish values, The Jewish Federation of Greater Los Angeles convenes and leads the community and leverages its resources to assure the continuity of the Jewish people, support a secure State of Israel, care for Jews in need here and abroad, and mobilize on issues of concern to the local community, all with our local, national, and international partners.