Nuroots, an Initiative of The Jewish Federation of Greater Los Angeles, Named One of the Most Innovative Jewish Organizations in the Slingshot Los Angeles Edition

NuRoots among the 26 organizations included in the Slingshot Los Angeles edition, which highlights innovative Jewish organizations that inspire the local community and the future of Jewish life in Los Angeles.

Los Angeles, CA – NuRoots, an initiative of The Jewish Federation of Greater Los Angeles, has been named one of 26 innovative Jewish organizations in Los Angeles in one of two supplemental editions to the Slingshot Guide.  For twelve years, the Slingshot Guide has become a go-to resource nationally for volunteers, activists and donors looking for new opportunities and projects ensure the Jewish community remains relevant and thriving. This is the first year that supplemental editions for Los Angeles and the Bay Area were launched alongside the national edition; supplemental editions focus on specific issues or regional areas.

NuRoots mobilizes people in their 20s and 30s to build meaningful community across Los Angeles. Working in collaboration with young people and inspired by Jewish culture, heritage and values, NuRoots brings people together to reimagine Jewish life through creative, intimate experiences and gatherings. NuRoots is thrilled to be connecting people to each other and their communities, creating meaningful and exciting Jewish experiences, and inspiring Angelenos to envision the next step on their own journey.

The Slingshot Guide reviewed hundreds of finalists to include in the Los Angeles edition. Organizations included in this year’s Los Angeles edition were evaluated on their innovative approach, the impact they have in their work, the leadership they have in their sector, and their effectiveness at achieving results.

“We are excited that NuRoots, an initiative of The Jewish Federation of Greater Los Angeles, is among the local Los Angeles organizations to be included in the new local Slingshot Guide edition. We want to inspire young adults to connect with Judaism and the Jewish community in whatever ways are meaningful to them. There is no one way for how Jewish life should look and feel. NuRoots meets young adults where they are, in whatever life stage or neighborhood they live, and creates opportunities for personalized Jewish exploration, growth and expression,” said Jason Leivenberg, Vice President of NuRoots at The Jewish Federation of Greater Los Angeles.  He continued, “We look forward to continuing our work alongside the other organizations who are contributing immensely to our thriving Jewish community.”

The organizations included in the Guide are among those driving the future of Jewish life and engagement by motivating new audiences to participate in their work and responding to the needs of individuals and communities – both within and beyond the Jewish community – as never before.

Added Stefanie Rhodes, Executive Director of Slingshot, which publishes the Guide each year, “Slingshot’s work is to help Jews find, fund and connect to meaningful, exciting experiences in Jewish life. After 12 years, the book remains relevant in a changing world because we continue to highlight organizations doing exceptional work, serving as the trailblazers for what is possible, meeting the community’s evolving needs and inspiring all of us. This year we’ve added a new resource to the field by outlining our new process for evaluation, which includes criteria for various life stages. Whether we look to the guide for funding ideas, best practices or trends in Jewish life, it remains a resource for all of us, providing new tools and optimism for our collective future. We would like to thank our generous partners for helping support the Los Angeles Edition of Slingshot ’17 – Courtney Mizel, Alexandra Shabtai of the Diane and Guilford Glazer Philanthropies, Simone Friedman of the Emmanuel J. Friedman Philanthropies, and the Jewish Community Foundation of Los Angeles.”

About The Jewish Federation of Greater Los Angeles

Based on Jewish values, The Jewish Federation of Greater Los Angeles convenes and leads the community and leverages its resources to assure the continuity of the Jewish people, support a secure State of Israel, care for Jews in need here and abroad, and mobilize on issues of concern to the local community, all with our local, national, and international partners. To learn more, visit

About the Slingshot Guide

The Slingshot Guide, now in its twelfth year, was created by a team of young funders as a guidebook to help funders of all ages diversify their giving portfolios to include the most innovative and effective organizations, programs and projects in North America. The Guide contains information about each organization’s origin, mission, strategy, impact and budget, as well as details about its unique character. The Slingshot Guide has proven to be a catalyst for next generation funding and offers a telling snapshot of shifting trends in North America’s Jewish community – and how nonprofits are meeting new needs and reaching new audiences. The book, published annually, is available in hard copy and as a free download at

For more information on NuRoots, please contact Alana Weiner at