The Jewish Federation Announces Toolkit for your Jewish Journey

LOS ANGELES, CA (December 14, 2012)  – The Jewish Federation of Greater Los Angeles is proud to announce that LaunchBox, the winning idea from the organization’s search for the Next Big Jewish Idea, is available to the public.

Targeted to families with teens, as well as young adults, the first box is called Life: What’s the Big Idea? and can be ordered, free-of-charge, at  LaunchBox was created by Los Angeles resident Batsheva Frankel, who was one of more than 300 submissions to the search. Her idea was chosen by a panel of judges, as well as a community vote that engaged over 100,000 people from Los Angeles, nationally and internationally.

“LaunchBox provides the tools to discover the relevance of Judaism in our lives and to foster Jewish connections by exploring, experiencing, and debating important, provocative questions,” said Frankel. “It’s a toolkit for your Jewish journey.”

As part of its commitment to ensuring the Jewish future, and in celebration of its Centennial anniversary, The Jewish Federation of Greater Los Angeles allocated $100,000 in funding, plus office space, mentoring and support services at Federation’s Wilshire Boulevard headquarters.

“Our Federation’s search for the Next Big Jewish Idea was about positioning us as not only a center of innovation in the Los Angeles Jewish community, but as a leader nationally in transforming Jewish life,” said Jay Sanderson, President & CEO of The Jewish Federation of Greater Los Angeles. “We are proud of our role in helping turn the LaunchBox concept into a reality. More importantly, we began a communal conversation that will shape the Jewish future.”

Through games, music, comics and interactive activities, LaunchBox provides an out-of-the-box approach to exploring meaningful Jewish concepts. The first LaunchBox is available in very limited quantities. To get a LaunchBox, you must sign up on its website – LaunchBox will only be shipped to those who currently live in the Los Angeles area. The next in the series is slated to become available in spring of 2013.

Based on Jewish values, The Jewish Federation of Greater Los Angeles convenes and leads the community and leverages its resources to assure the continuity of the Jewish people, support a secure State of Israel, care for Jews in need here and abroad and mobilize on issues of concern to the local community, all with our local, national and international partners. Learn more at